Social Media Campaign Takes A Gold

Boise, Idaho- The International Festivals & Events Association (IFEA) paid tribute to the 2010 Temecula Valley Balloon & Wine Festival on September 15, 2010 during the IFEA/Haas & Wilkerson Pinnacle Awards Ceremony held at the IFEA’s 55th Annual Convention & Expo in Saint Louis, Missouri, U.S.A. – September 15-17, 2010, where they were presented with three awards in the prestigious IFEA/Haas & Wilkerson Pinnacle Awards competition. Awards were won in the following categories: 

• Gold Pinnacle (top honors) - Best New Promotion Social Media/Facebook & Twitter Campaign
• Silver Pinnacle - Best Media Kit
• Bronze –Best Media Relations Campaign 

All three award-winning entries were produced by Melody’s Ad Works, Inc. of Wildomar, the Festival’s Public Relations firm. Melody’s Ad Works Inc. has been marketing and promoting the Festival for 14 years. The firm also produced the three 2009 IFEA Awards for Gold Pinnacle Award (top honors) for Most Creative/Effective News Stunt, and Best Media/Press Kit. The Bronze award was for the best printed piece and was awarded for the Festival’s rack card. Melody's Ad Works, Inc. The firm also produces and promotes six events for the City of Temecula, including the Temecula Bluegrass Festival.

 

Temecula Bluegrass Festival 2010

Sponsored by industry leader Haas & Wilkerson Insurance, the professional competition draws entries from among the world’s top festivals and events. Winning entries came from organizations as diverse as the Cherry Creek Arts Festival, Denver, CO; Borderfest Association, Festival of Lights, Hidalgo, TX; Shows Etc.-Idaho State Capital Building Rededication Celebration, Boise, ID; Kentucky Derby Festival, Louisville, KY; Saint Louis Art Fair, Saint Louis, MO; and the International VSA Festival, Washington DC.

 

International contenders included such diverse event organizations as Baekje Cultural Festival, South Korea; Ludwig Van Beethoven Easter Festival, Krakow, Poland; Rotterdam Festivals, Rotterdam, The Netherlands; Festival Lent, Slovenia and Sentosa Development Corporation, Sentosa, Singapore.

 

Awards were handed out in 69 different categories in total including Best TV Promotion;, Event Program; Commemorative Poster; Overall Sponsorship Program; Environmental Program; Educational Program, Children’s Programming; Media Relations Campaign; Overall Merchandising Program; Festival & Event Management Degree Programs to the highest award reflecting the best overall festival & event in the world – the Grand Pinnacle.

 

“We would like to congratulate all of our Pinnacle winners for their outstanding entries into this year’s competition,” said IFEA President & CEO, Steven Wood Schmader, CFEE.

 

“The IFEA/Haas & Wilkerson Pinnacle Awards represents the hallmark of excellence in the festivals and events industry. Entries in every budget category, from every corner of the globe, allow us to recognize the best in our business while raising the standards and quality of media promotions and events across the board.”

 

Headquartered in Boise, Idaho, the International Festivals & Events Association (IFEA) is The Premiere Association Supporting and Enabling Festival & Event Professionals Worldwide. In partnership with global affiliates under the umbrellas of IFEA Africa, IFEA Asia, IFEA Australia, IFEA Europe, IFEA Latin America, IFEA Middle East, and IFEA North America the organization's common vision is for "A Globally United Industry that Touches Lives in a Positive Way through Celebration," The Association offers the most complete source of ideas, resources, information, education and networking for festival and event professionals worldwide.

 

For a complete list of winners and more information on the IFEA, go to http://www.ifea.com/.

 

Temecla Valley Balloon & Wine Festival

The Temecula Valley Balloon & Wine Festival is held the first weekend in June annually. The Festival has a 28-year history of celebrating Southern California Wine Country’s finest assets of clear skies dotted by hot air balloons, mild temperatures, and rolling vineyards. For Festival information visit http://www.tvbwf.com/ or call (951) 676-6713.

 

Classic Bluegrass From Smithsonian Folkways

Temecula Valley Wine Country
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