Hi everyone; thought this would be the best way to get some important info to you.
First; many of you did not have a strategic plan.
On the Thursday morning class
Surviving the Future: What Leaders, Boards and Organizations can do to Ensure Success in a Changing World -Mitch Dorger, Consultant, Mitch discussed strategic plans. He
mentioned a guru of strategic plans and so I looked him up (social
media marketing 101) on my phone, found his books, and while listening
to Mitch ordered a strategic plan workbook that is absolutely
outstanding.
"Creating Your Strategic Plan - A Workbook for Public and Nonprofit Organizations "-
Creating Your Strategic Plan: A Workbook for Public and Nonprofit Orga (Google Affiliate Ad)available on Amazon and cheaper than the hardcover book.
For those that were in my marketing workshop several books:
[CD] We Are All Weird By Godin, Seth (Google Affiliate Ad)[CD] We Are All Weird By Godin, Seth (Google Affiliate Ad)Seth Godin "
We are All Weird"
Book on "
Brand Media Strategy: Integrated Communications"
- this is where I got many of my opening statistics including the
information about NIKE dropping their traditional media buys by 55% in
2006! But it is a 2010 print so relatively new info and lots of little
tidbits for marketing.
And I also mentioned service providers for
your publicity/public relations. The two that have "ala carte" programs
that are more affordable to smaller events. VOCUS and CISION - both have
integrated suites that tie your email marketing, social media tracking
and analytics - $$$$ version.
Both also have ala carte versions.
Vocus - best known for PRWEB - Where you can send your release to
thousands of online contacts and newswires for a flat fee $159 to $499 -
I usually use the $199. ( some of the features)
- All major online news sites like Yahoo!News and Topix
- More than 250,000 PRWeb RSS feed subscribers and 30,000 journalists
- Targeted distribution: you choose 10 industries and 5 regions you want to reach
- Distribution to premium online publishers like Entrepreneur.com and Media Digests (news collection groups)
- Permanent listing on PRWeb.com
- Priority next-day delivery of your news
Currently
I am working with both to utilize their database contacts - this is
more expensive but for those of us in PR its worth it. Journalists,
contacts are more "fluid" than ever now, often working freelance for
several outlets and there are new opportunities all the time.
I'll let
you know the final progress on this - negotiating.
Sign up for
"Haro" - Help a reporter Out. Your event niche and expertise can be
part of the profile and you will receive daily notices on journalists
looking for experts or quotes of experience - travel, leisure,
entertainment, business - you name it. I've seen requests for everything
from Winter Weather Driving Tips, to Disgruntled Baristas and requests
for reality series triplets.
Finally, something for all of us to be aware and alert our local non-profits and fundraiser event organizersCALIFORNIA CEQA law that could financially destroy many events.
Read below and forward please.
You
may be aware that CalTravel is leading an initiative with Political
Solutions and FSB Core Strategies to seek a minor modification to the
California Environmental Quality Act (CEQA).
In 2010, a ruling
from the San Diego Superior Court found that all special use and parks
use permit applications must comply with the very burdensome and often
costly environmental review process. This ruling, if expanded
throughout the state, would have devastating economic implications to
communities and nonprofits within California that hold parades,
marathons, community events, festivals and public activities. While
most of our industry is very familiar with CEQA, Many of the charities
and not for profits throughout the state are not and will experience
incredible complications and expense for temporary events that often
last less than 3 days and are in compliance with all other rules and
regulations.
CalTravel has formed the California Community Events
Alliance (CCEA) which is currently composed of 18 DMO’s throughout
California. Our goal is simple…to protect all temporary community events
throughout the state. This industry understands better than most what
happens when one segment of the industry is threatened...we all lose. I
have attached a “CCEA Initiative” document that provides an overview of
the issue and our current actions. To make a difference, we need your
help.
*
- We need your help in spreading the
word about CCEA and identifying additional supporters. Please take a
moment and use the attached form to provide us with the names of
individuals and/or organizations that would be impacted and interested
in joining CCEA. Please complete the form and return to Sarah Pollo of
FSB Core Strategies at info@cacommunityeventsalliance.com
- Please respond to info@cacommunityeventsalliance.com if you are interested in learning more about our efforts and joining the CCEA.
- Please
provide your logo and the logos of any community events that require
such permits and typically include marathons, parades, holiday
celebrations, farmers’ markets and art fairs, fairs and festivals so we
may use it on the CCEA website and other communication pieces.
