Okay the weekend is over and all of our contestants did a great job of sending Fans to the Festival Facebook page (Temecula Valley Balloon & Wine Festival.) In fact, where we were growing 100 to 150 a week we grew 500 over the weekend. That's 500 more people who will see the Festival updates, 500 more folks who have folks seeing their updates. A good long tail of the cat experiment.
The key now is the interaction, welcoming them and making them feel a part of this contest too. Always with social media the key is to engage with content and interaction.
We have more weekend projects for our contestants and remember, they are all going for a coveted campsite at the Festival. Plus this week they will be winning tickets at sponsor locations.
During the weekend, Vinnie, our spokesperson, posted a new video, has played around with his blipfm radio station, and basically kept a dialogue with the contestants.
Stay tuned.
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